As a marketer and content designer with over nine years of experience, I strive to simplify our complex world—one story at a time.

A selection of work done between 2020 - 2024

Crafting Digital Stories: Changemakers of Tomorrow

A transformative energy innovation event where storytelling met technology to create meaningful connections and drive energy transition conversations forward.

  • How do you create an engaging experience that resonates with diverse audiences - from tech startups to government officials, from energy experts to students?

  • By weaving compelling narratives with intuitive digital experiences, we created an immersive event that spoke to each audience's unique interests while maintaining a cohesive story about energy innovation.

    • Created an inclusive digital platform that attracted 5,000+ attendees across different sectors, making it Shell's most diverse tech conference

    • Designed personalized user journeys through the event app, allowing attendees to customize their experience based on their interests and roles

    • Developed multi-format storytelling - from interactive workshops for startups to executive keynotes for business partners

    • Built a digital community platform that facilitated meaningful connections between students, industry experts, and potential investors

This project showcases how thoughtful storytelling and user-centered design can bridge diverse perspectives and create lasting impact in the energy transition space.

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Shell.ai Hackathon

Created an open innovation platform that could speak to both AI experts and sustainability enthusiasts required careful consideration of user personas, journey mapping, and content strategy.

  • How do you attract and engage the right technical talent while making advanced AI concepts accessible and appealing to a diverse participant pool?

    • Developed user personas spanning from data scientists to energy professionals, ensuring our communication resonated with each group

    • Designed the hackathon as a user-centric experience, ensuring participants felt supported and engaged throughout.

    • Designed clear user pathways from awareness to participation, with targeted touchpoints for different expertise levels

    • Attracted 25,000+ participants since the program inception by crafting problem statements that were technically challenging yet clearly connected to real-world impact

    • Achieved 40% increase in cross-disciplinary team formations through strategic UX interventions in the team-building process

    • Maintained an 85% participant engagement rate throughout the event through carefully designed user touchpoints and support systems

By prioritizing user experience in a traditionally technical event, we transformed the hackathon from a coding challenge into an inclusive innovation platform that attracted diverse perspectives and solutions.

Digital Experience Zone: Transforming Technical Complexity into Engaging Stories

Led the conceptualization and development of an innovative digital storytelling space at Shell Technology Centre Bangalore that revolutionized how we communicate our technical achievements.

  • Transform a decade of complex digital innovation milestones into an accessible, engaging narrative that resonates with diverse stakeholders - from technical experts to business partners.

    • Designed an immersive storytelling experience using projection mapping technology that adapted content dynamically based on audience background and interests

    • Created a narrative framework that translated technical achievements into compelling stories, making complex innovations accessible to non-technical stakeholders

    • Established the zone as a key destination for senior leadership visits, resulting in increased engagement and strategic discussions about future innovation

    • Increased stakeholder understanding and engagement with Shell's digital initiatives through personalized storytelling approaches

    • Successfully bridged the communication gap between technical teams and business stakeholders

    • Created a lasting platform that continues to evolve and showcase Shell's commitment to digital innovation

Through strategic design thinking and innovative storytelling, this project transformed technical spaces into dynamic, engaging experiences that connect diverse audiences while highlighting digital innovation.

Creating Immersive Technology Showcases at Web Summit, Lisbon

Developed an interactive showcase that prioritized visitor experience and accessibility. The focus was on translating technical concepts into engaging, intuitive demonstrations through interactive experiences.

  • Create an engaging digital experience zone that effectively communicates Shell's complex technological innovations to a diverse audience at Web Summit, while ensuring meaningful audience interaction.

    • Developed user journey maps to optimize visitor flow and engagement points at the booth

    • Created interactive touchpoints that allowed visitors to explore technologies at their own pace

    • Implemented clear visual storytelling to break down complex concepts

  • Successfully delivered a user-centric experience that increased visitor engagement and understanding of Shell's digital initiatives. The project demonstrated how thoughtful UX design can bridge the gap between complex technology and user comprehension.

By designing a clearly defined audience journey and leveraging the power of immersive, two-way experiences, we created memorable and impactful takeaways for visitors at the zone.

Strategic Video Storytelling

Developed a audience-centered storytelling framework that prioritizes audience understanding and establishes emotional connection.

  • During my 7-year tenure at Shell's Digital Innovation capability, I worked in marketing and communications to transform complex corporate narratives into engaging, accessible content that resonates with diverse audiences—all while maintaining clarity and driving impact.

    • Simplified technical concepts through visual storytelling, making them accessible to varied stakeholders

    • Created user journey maps to identify emotional touchpoints and engagement opportunities

    • Implemented feedback loops to iterate and improve narrative effectiveness

    • With several 100s of video and motion graphic content, I successfully bridged communication gaps between technical teams and broader audiences, resulting in increased engagement and better understanding of company initiatives.

    • Content reached millions of views, impressions and achieved high engagement rates.

This body of work enabled me to develop my ability to combine strategic thinking with creative execution, consistently delivering content that not only informs but also engages and inspires audiences.